Welcome to Indy

Client: Virtual Marketing Strategies

Objective
Regulations on what gifts could be given to pharma/medical employees have tightened. This piece developed in response to a need to have a gift that would be considered “no-cost”, yet still provided some value and interest to the recipients. The recipients were pharmaceutical representatives that were new to the Indianapolis area.
Results
After a discussion with colleagues to determine what could be created that would be acceptable, we had a brainstorming session and decided to develop a welcome brochure that would highlight new and notable locations in Indianapolis to visit.