Objective
Regulations on what gifts could be given to pharma/medical employees have tightened. This piece developed in response to a need to have a gift that would be considered “no-cost”, yet still provided some value and interest to the recipients. The recipients were pharmaceutical representatives that were new to the Indianapolis area.
Results
After a discussion with colleagues to determine what could be created that would be acceptable, we had a brainstorming session and decided to develop a welcome brochure that would highlight new and notable locations in Indianapolis to visit.

Objective
Develop a modern theme for a trendy, jet-setting woman’s 50th surprise birthday party and incorporate this theme into supporting materials. This invitation was one of those pieces.

Results
After brainstorming with the client on possible travel-based themes, we narrowed it down to using a map theme and boarding pass style for the invitation and subtly highlighting some of the different places that the woman had most enjoyed. Other materials created for this event include a Save the Date postcard and a wine bottle label.

Objective
To develop a eye-catching design for a piece that could be used as both an advertisement & flyer for Decorator’s Show House & Gardens.

Results
I researched the previous year’s publications in which the ad was placed, and came up with a layout that was a different style from the other ads in order to make this year’s layout stand out against the competition.

Objective
To create a fun, properly-branded logo for an incentive contest for Byetta Sales Representatives to be used on various materials.

Results
After a few different revisions, this composition was chosen for the final logo. It was the simplest of the options offered, used the Byetta brand colors to their full potential, and was easily incorporated into the Time Trials promotional materials.

Objective
To create high-end sales aid and sells sheets for BremnerDuke Sales Representatives to use with potential clients.
Results
The booklet covers features a subtle metallic spot color to immediately portray a feeling of class and professionalism. The overall aesthetic of both the multi-page booklets and the single-page sheets was kept clean and structured as an homage to modern architecture.

Objective
Develop a modern style for a sells sheet to be used by pharmaceutical representatives of Avant Healthcare.

Results
This company had relatively loose branding guidelines, so I was able to use a consistent, bright color scheme for this piece. I created custom icons and created charts
from the text-only information given. The feel of the piece was kept upbeat
and young.

Objective
Create a box for Carrier & Bryant Dealers to store a variety of sales materials they receive throughout the year.

Results
This project involved sourcing an appropriate custom box printing company and working with them on specs for a box design for this project (and creating many, many, many mock-ups). For both boxes, I pulled imagery from branding libraries and wrapped the box in those graphics, making the box visually interesting from all angles.

Objective
Develop a modern aesthetic for the company’s weekly produce price flyers that is engaging and informative to the customer.

Results
The previous flyers had utilized the same format, outdated background image and produce photos for years. I developed new graphic themes each week, based on the title given to the corresponding week’s flyer as well as photographed or used new sources for more clean, sharp produce imagery. The new flyers are easier-to-read, better-looking and more interesting to the customers than in the previous format.

Objective
Develop a clean, modern brochure that provides information about the Lilly Medicaid Helpline and how to access it. This brochure was meant to be given by doctors or nurses to patients that may be interested in using
this service.

Results
I created a piece that was upbeat and informational, keeping the modern “pharma” look that Eli Lilly clients tend to like. I used more of the secondary branding colors, in order to make this piece to stand out from the other mostly red & white schemed pieces typical of Eli Lilly.